Nov. 8, 2017, the 2018 CCTV National Brand Project Bidding Conference, which aims to set up the most competitive national brands in the whole globe, was held in the Media Hotel Center, Beijing. Hundreds of renowned enterprises from different cities of the country gathered in Beijing to witness official launching of the National Brand Project. Tasly Holding Group was successfully selected in the list of 2018 National Brand Projects and won the title of Business Pioneer. President of Tasly Ms. Wu Naifeng attended the signing ceremony.
It was reported that this time of signing was composed of two parts, Top Brands and Business Pioneers of the National Brand Project. Enterprises, which can be selected in the list, are required to reach four conditions including: firstly, engaging in leading business of China; secondly, possessing excellent products which are qualified to support the national brand image; thirdly, being able to invest abundant resources to markets with the ambitious to build a Top brand; fourthly, its manufacturing and distribution should be in China with brand acknowledgment belonging to China. About 40 renowned Chinese enterprises were listed in 2018 National Brand Project after strict screening procedures.
By virtue of CCTV, the most influential media platform in China, the National Brand Project aims to help forging a number of national brands with strong global competitiveness. Tasly will seize this precious opportunity to promote our core competence both in China and abroad.